MARIO TESTINO’S A BEAUTIFUL WORLD COVERS SCHÖN! SWITZERLAND

“After 40 years in fashion, I began to wonder: why do some things endure?” - Mario Testino

In the 13th issue of SCHÖN! Switzerland, Mario Testino speaks at length about his evolving relationship with beauty, his enduring fascination with tradition, and the next chapter of his global archive, A Beautiful World… this time, set in Switzerland.

From ancient winter festivals in alpine villages to the quiet rigour of Swiss family dress, the interview offers rare insight into how Testino approaches identity through photography. He reflects on documenting over 30 countries, the importance of research and trust when working with communities, and why red, a recurring motif in his work, remains a symbol of conviction and cultural depth.

On the cover: a Jungzünfter guild member in Zurich, photographed in his Roter Schweizer uniform. Inside, the feature-length interview (print only) explores the vision behind this Swiss chapter of A Beautiful World, and the deeper meaning of ritual, belonging, and cultural preservation.

From the Peruvian highlands to alpine villages, Testino’s work continues to honour tradition, not as nostalgia, but as living culture.

“People dress in a certain way not to stand out, but to belong.”

Read the full feature in SCHÖN! Switzerland (print only).

Published: September 2025